1) Guest blogging builds relationships with other bloggers
If you want to make a relationships with bloggers, there is nothing more important than guest blogging. Of course you must make some relationships before and prepare site owner for your guest post. For example you can write some comments on his/her blog, mention about him/her on your website or use your social media accounts (Twitter/ Facebook). Finally you should ask about possibility of guest blogging (not every blogger is accepting guest posts).
2) It builds your brand
Guest blogging is very important in building your brand among other bloggers. If the blog has a lot of subscribers and devoted readers, your name will be spread out between them. But there is a trick – if you are “new” in the city, you should try to publish your guest post not on big brands, but on blogs similar (in size) to your blog. It’s normal, that owners of A-blogs will not accept someone new, who is outside their social networks.
3) Guest blogging make traffic for your blog
Traffic from other blogs is another point, why bloggers like guest blogging. Of course traffic, which can be directed to your blog, depends on a lot of factors – size of the blog, quality of your post and how your article is related with the blog subject matter. But you can increase traffic from your guest post, by promoting it among your readers – you can share the link on Facebook page, tweet it or even write a post on your blog, where you will link back to all of your guest posts.
4) It build links to your website
Links to your site, which you place in your Bio or inside your guest post, are also very important. Google and other search engines like related links inside good quality articles. In your article you can put some information about you and your website, with proper link to chosen page. So it’s important, to have guest posts on a lot of blogs, which are related with your niche.
5) Guest posts make content to blog owners
Maybe you are surprised, but most of the bloggers don’t blog regularly. It’s not because they don’t want to post with regular interval, it’s because they don’t have time for doing it. Writing a great post (or killer article) takes some hours, and if there is a possibility to not spend some hours on writing, blogger will take this advantage.