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Every year, LinkedIn compiles a list of in-demand skills companies need most for the following year. This isn’t an ordinary list of career skills, rather LinkedIn surfaced the data from over 660 million professionals and 20 million jobs. They then examined the skills that are the most in demand based on hiring rate relative to the supply of individuals with those skills.
Of the top 10 hard skills companies need most in 2020, affiliate marketing ranked seventh. While other skills ranked higher, affiliate marketing is worth looking at since it’s a skill that practically anyone can learn in a relatively short amount of time.
What is Affiliate Marketing
Breaking up the two words “affiliate” and “marketing” might give you a better idea. Simply put, affiliate marketing is the act of promoting another company’s goods or services in exchange for a commission fee. This might be the first time you’ve come across the term but you’ve probably come across the actual process if you have read a “best of” list or a product review, then ended up clicking out to an Amazon product page.
Affiliate marketing is an in-demand skill companies need because it is an effective way to generate revenue for a company wanting to sell their product or service and a publisher looking to build an alternative revenue stream. In a broader sense, affiliate marketing relies on effectively driving traffic via a variety of channels: Facebook ads, Google ads, SEO, and more. You can learn to harness the power of these channels with help from The 2020 Full Stack Digital Marketing Certification Bundle.
This 12-course comprehensive bundle shows you how to garner revenue through Google PPC ads, generate profitable leads in Facebook, develop long-tail revenue from SEO-optimized content, and more. Mastering these skills, you’ll be well-equipped to leverage them in your own affiliate marketing efforts.
As more and more companies shift their attention and revenue-driving efforts online (especially now with COVID-19), it shouldn’t be surprising to read affiliate marketing spend will rise to $6.8 billion this year. Use this weekend to build up your knowledge and more importantly apply techniques with the help of The 2020 Full Stack Digital Marketing Certification Bundle for just $39.