SEO and digital marketing are some of the most important things for any business that wants to stay afloat after the pandemic. These couple of years have shown the importance of online presence. As people in Thailand were encouraged to stay at home, many companies figured out that the only way to get to potential buyers is through the Internet.
And to do it right, you need to be knowledgeable about the latest trends in SEO. This is just what we’ll be talking about in this article.
However, it’s important to not only know these trends but be updated and have a backup team. Visit pacymedia.com to get help with Google Ads optimization, SEO, and other sections of digital marketing.
Now, let’s get to the most important trends of SEO in Thailand. Keep in mind that they are closely connected to Google, which is active worldwide, so these trends are very similar to the global ones.
Trend #1: BERT
Bidirectional Encoder Representations from Transformers (yes, it’s easier to simply call it BERT), is the first major shift in Google algorithms since 2014. This is a great change that impacts about 10% of queries. It’s mostly connected to search intent.
For example, if you look for ‘weather in Bangkok’, the algorithm figures out you must be there now. It gives you information about the weather now and for the nearest couple of days or a week. If you type in the same query but with a month, the algorithm will think you’re about to travel to Bangkok. So, you’ll get more results on the average weather, hotels, tickets, etc.
Applying similar models to your SEO, you can get to the first rankings in certain queries.
Trend #2: Image Search
It’s not only about words now. Younger consumers use visual search more and more nowadays, so Google improves and enhances it. Soon, you’ll be able to interact with search engines using only images to look for products and new information.
The most important thing to remember here is to:
- Add high-quality images;
- Add tags to them;
- Build authority of your source;
- Update visual content;
- Upload proper image formats
Trend #3: Voice Search
Around 40% of adult users use voice search at least once every day. This means that you should optimize content for those queries as well.
Such a type of search improves productivity. Our world consists of timetables and smart technologies. The faster you can do something, the better. Smart assistants like Alexa and Google Assistant are going to be in over half of US households. The numbers seem to be even greater worldwide, and especially in technologically advanced Thailand.
Trend #4: Zero-Click Search
1 in 2 searchers find answers on SERPs. This is great for Google but bad for businesses that need traffic and leads. Manage the snippers your pages show to people. Make them interested in clicking through and seeing what you have for them. This is one of the more overlooked SEO trends in Thailand.
Always learn, just like Google algorithms do, and you’ll achieve great results!