Kore Software acquires fan data management firm Sports

  • Kore acquired Hookit and SBB’s professional sports business earlier in 2022
  • Sports Alliance offers 140 new clients, new services and GDPR support

Kore Software has acquired fan data management and digital marketing specialist Sports Alliance to expand its service portfolio and its presence in the EMEA region.

London-based Sports Alliance helps marketing teams at sports organisations aggregate their fan data and act upon it more rapidly. More specifically, the firm uses artificial intelligence-driven (AI) insights to create multi-channel campaign and engagement ideas.

The acquisition gives Kore access to 140 new clients, expanding its global footprint, as well as providing new feature offerings and services to an existing customer base of more than 1,000 clients.

The acquisition of Sports Alliance will also strengthen Kore’s support capabilities for clients navigating the EU’s General Data Protection Regulation (GDPR) legislation, meaning greater focus can be placed on partnerships and strategy rather than compliance.

“Over the last two decades, Sports Alliance has achieved a dominant position serving European clubs, leagues and associations,” said Antony Khan, Sports Alliance chief executive. “As part of the definitive global leader in the provision of data and marketing software to sports and entertainment organizations, the growth opportunities are astounding.”

“By bringing Sports Alliance into the Kore portfolio, we are expanding our global footprint and capabilities,” added Jason Fletcher, Kore Software chief executive. “This marriage bolsters Kore’s position as the most extensive provider of engagement marketing solutions across the sports and entertainment marketplace. We are excited for what we can continue to achieve together.”

Earlier this year Kore acquired AI-powered sponsorship analytics platform Hookit and the professional sports business of analytics firm SBB to create a ‘one-stop shop’ for rights holders and brands to measure and manage their partnerships.