Google Lets Advertisers Promote YouTube Live Streams as Display Ads via @MattGSouthern


Google is introducing a new ad format that lets marketers run YouTube live streams in display ads. Live stream ads can appear anywhere Google’s display ads are shown. So a person could be scrolling through a website, such as this one, and see a live stream playing right where an ad would be. People can expand the video to full screen and interact with the live stream just as they could on YouTube. Here’s an example of what a live stream ad looks like: Live streaming on YouTube is free, so advertisers will only have to pay for the ad […]

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