Do you remember the recession in 2008?
Companies were cutting back on their advertising budgets and focusing on SEO more than ever.
According to Rand Fishkin’s Moz post at the time, Why Companies Are Investing in SEO During the Economic Downturn:
“The jobs and contracts section of the Marketplace has been humming in November, and anecdotal conversations with other SEO firms tell me there’s quite a bit of business to be had for both in-house and external SEOs.
If you’re an SEO looking for work, you have probably noticed an array of requirements for various roles. From agencies to startups, medium sized to large organizations, the basic knowledge and tools needed for SEO are common, while each role and organization might need some specifics that you aren’t quite used to seeing.”
Cut to 2020 with the economic crisis forming due to the COVID-19 pandemic and we are bound to repeat ourselves.
SEO roles are popping up all over.
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According to Brian Dean at Backlinko:
“The COVID-19 pandemic didn’t slow down the number of SEO job postings. In fact, postings for SEO positions seemed to slightly increase during the height of the crisis.”