This guide contains everything you need to know about guest blogging.
How to start.
How to scale.
And how to get your guest post featured on HUGE authority sites in 2018. With that, here are the steps:
Step #1: Find Guest Post Targets
Step #2: Get Your Guest Post Ready
Step #3: Send Your Pitch
Step #4: Write Your Guest Post
Step #5: Follow Up
Bonus Step #1: The Expanded Guest Post
Bonus Step #2: Guest Blogging Pro Tips
About The Author
Hey, I’m AKAD.
Over the last few years I’ve published over 200 guest posts.
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It’s time to give a modified version of that speech to yourself.
The end goal of preparedness is not to guarantee survival under any worst-case scenario.
That’s not possible, which makes it a bad objective.
Once you accept your own mortality, you can let go of the idea of preparing for the absolute worst – which includes an infinite number of unlikely challenges – and focus your energy on statistically likely setbacks within your control.
You’re more likely to miss a paycheck than you are to get bitten by a zombie.
You’re more likely to need an extra can of noodle soup than a bunker full of MREs.
You’re more likely to have to walk a mile than to navigate your way home from the Amazon rainforest.
Where you live and what makes you comfortable are huge factors.
Follow these steps to ensure your technical SEO is on point:
1. Ensure Your Website Can Be Crawled & Indexed
If a search engine can’t crawl your website, it can’t rank your content.
Specifically, it can’t rank your products in search results.
Your site’s indexability, crawlability, speed, content, schema markup, and overall user-friendliness are all essential components of technical SEO.
If these elements are correctly set up, the rest of your ecommerce SEO strategy will fall into place.
2. Resolve Pages with 4XX Errors
Google Search Console is an incredibly useful tool for all websites.
Once your site is verified, your first step should be to address any pages that come up with errors.
These are broken pages that Google is unable to crawl, often due to an out-of-date sitemap, out-of-stock products, or a temporary server error.
3. Double-Check Excluded Pages
You also want to check your excluded pages, as Google cannot index them due to the code in your robots.txt file.
Though this list is often comprised of pages you don’t want a search engine to crawl anyway, such as the cart or customer profile page, you should double-check it to ensure no essential pages are blocked from crawlers.
4. Add Schema Markup to Your Site
Schema markup is a batch of HTML tags that allow Google to display the price, rating, availability, and more product details right on the search results page.
Adding it to your site is easy, and it’s vital that you do so.
It ensures that your products are more appealing on the first page of results and in the shopping tab of Google.
You can view your current schema markup setup within the products report of Google Search Console.
Ecommerce Keyword Checklist
Once your technical SEO is sound, you will want to evaluate your current keywords and see which pages are ranking for them.
This will allow your site to adapt to the screen size of the user’s device, making mobile-first indexing a minimal concern.
Ultimately, you should walk away from this article with the following in mind:
Do not underestimate the role that technical SEO plays in your site’s rankings. Technical elements such as crawlability and schema markup are essential to your success.
Do not mistakenly target your SEO keywords. Know the difference between transactional and informational queries, and target terms that will increase sales.
Do not ignore thin or duplicated content on your website, as it can drastically decrease your site’s chances of ranking effectively. The mobile version of your website should also be properly optimized for Google’s mobile-first indexing.
By focusing on these three main areas, your ecommerce website will be an SEO force to be reckoned with this year.
Google is providing guidance to businesses who wish to pause their online activity as the coronavirus pandemic continues to grow.
These recommendations are geared toward helping businesses pause online activity while minimizing the impact on search rankings.
Google says this advice is applicable to any business with an online presence, though it’s especially relevant for those who have temporarily stopped offering products or services online.
Here’s What Google Recommends
If your business hasn’t permanently closed, and there are plans to eventually reopen, then Google recommends keeping your site online and limiting the functionality.
You can do this by marking items as out of stock or restricting the cart and checkout process.
Google recommends taking this approach because it minimizes any negative effects on a site’s presence in search results.
Here’s a full set of action items:
Disable the cart: This is the easiest way to pause business activity without any impact to a site’s visibility in search results.
Inform your customers: Make sure customers are aware of what’s going on with your business by displaying a banner with the appropriate information.
Update structured data: Adjust the structured data for things such as products, books, and events to reflect their current status (out of stock, cancelled, etc.)
Check your Merchant Center feed: If you use Merchant Center, follow the best practices for the availability attribute.
Inform Google: Use Search Console or sitemaps to ask Google to recrawl your pages and display the latest information.
Here’s What Google Does Not Recommend
Google explicitly does not recommend disabling your whole site.
“This is an extreme measure that should only be taken for a very short period of time (a few days at most), as it will otherwise have significant effects on the website in Search, even when implemented properly.”
Instead, limit your site’s functionality as this will ensure both Google and customers know your business is still around.
Customers may still want to browse and read about products they intend to buy later.
However, if you decide to go against Google’s recommendations and disable your site, here are some options:
Return an informational error page with a 503 HTTP result code if you need to urgently disable the site for 1-2 days.
Provide an indexable page as a placeholder if you need to disable the site for a period of time longer than 1-2 days.
If you quickly need to hide your site while you think about what to do next, you can temporarily remove it from search results using Search Console.
For further guidance, see Google’s blog post here.
What if I only disable my site for a few weeks?
Disabling a site even for just a few weeks can have negative consequences on Google’s indexing of your site.
Can I just remove all non-essential products and services from my site?
Yes, that is fine.
Can I ask Google to crawl less during this time?
Yes, you can limit crawling with Search Console, though it may impact the freshness of your search results.
Can I block a specific region from accessing my site?
Google does not recommend that you block an entire region from temporarily accessing your site.
As activity on LinkedIn ramps up during COVID-19 lockdowns, the company has published tips on what businesses should be posting.
Unsurprisingly, there has been a dramatic shift in the past month when it comes to the content people are interested in reading about on on LinkedIn.
In January and February, the top two hashtags on LinkedIn were #marketing and #leadership. So far in March, the top two hashtags are #coronavirus and #COVID-19.
The number of articles about coronavirus increased by 17-times on LinkedIn from February 1 and March 17.
So far, the biggest topics include advice on:
Searches for “remote working” alone tripled on LinkedIn Learning in the month of March.
To keep up with this sudden shift in user interests, here’s what LinkedIn suggests posting about.
What to Post on LinkedIn During Lockdowns
Share Your Experiences
LinkedIn recommends sharing personal stories, as they can inspire and help others who are going through the same thing.
As an example, try composing a post by answering the question “what really helped me?”
In answering this question you can approach it like a conversation with a colleague or friend discussing what your new work day looks like.
Did you recently have a video call that would have otherwise been an in-person meeting? Share that experience along with insights you gained from it.
Conversely, you can create a post asking others to share their experiences.
Asking a question like “how do I boost team morale?” can encourage others to share their unique insights and contribute multiple points of view for others to learn from.
Discover & Comment On Relevant Conversations
LinkedIn recommends searching through hashtags to find information and conversations on topics that are interesting to you.
Going back to the video conferencing example, you can search #videoconference and comment on posts with your advice on how teams can have more efficient meetings.
Note that you can follow and join conversations for topics by searching for a hashtag and clicking the “follow” button.
You don’t always have to post about work-related topics, LinkedIn says.
In fact, some of the most successful posts come from professionals who discuss topics such as:
Lessons learned in their personal lives
Showing appreciation for their team
Sharing words of encouragement
And so on
Above all, don’t overthink it, LinkedIn says:
“When posting on LinkedIn, don’t overthink it. The key is to be genuine, which makes you more approachable and better reflects who you really are.”
Share Your Thoughts on (Trusted) News Stories
Staying informed and sharing the latest news from trusted sources is another way to foster engagement and conversation with your LinkedIn community.
LinkedIn notes that its team of editors are working to surface trusted news featuring reliable updates from experts including the World Health Organization and the Centers for Disease Control and Prevention.
If you’re still unsure of what to post about on LinkedIn during this time, here’s what you need to keep in mind:
“… if there’s a challenge you’re facing, you can rest assured that others are probably facing it as well. Better yet, there are also people out there who have overcome it, so don’t hesitate to ask your community for help if you need it.”
Eventually, things should return to normal as far as editing Google My Business listings goes.
See Google’s full video, as well as a complete transcript, below:
Let’s talk about how you can change your Google Maps information in search.
If you own a store, or a business with a physical address where you see customers, you can claim the listing on Google My Business.
Google My Business is a free tool that helps you manage how your local business appears on Maps or Search.
If your business serves customers at a particular location, or within a designated service area, Google My Business helps people find it.
Google My Business is useful for maintaining accurate information about your business in Google Search, for interacting with your customers, and for attracting new customers.
Verified businesses on Google My Business are twice as likely to be considered reputable by users.
It’s very important that you keep your business information up to date so that customers can find you.
Sign in to your Google My Business account to edit your business’s details. You will only have editing access if you have first verified your listing in Google My Business.
The details you can edit in your Google My Business are: your business name, your business category, your hours of operation, your phone numbers, your website URL, photos for your business, your opening date, and the address.
And that’s it. This video concludes the Search for Beginners series. However, there are many more videos coming up to the Google Webmasters YouTube channel.
Who is Google My Business For?
Google My Business is only for businesses that serve customers at a physical location. So businesses that strictly operate online cannot claim a Google My Business listing.
How is Google My Business Useful?
Google My Business can be used to maintain accurate information about a business in search and maps. It can also be used for engaging with customers and attracting new customers.
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